4 days I got introduced to the Gill. A classic American fish but brand new to this globe-trotting Brit. I’ve fished a lot in the past but I’ve never really fished alone.

I’ve also never had such easy access to fishing. Currently, I’m at Kate’s parents whilst we wait for our new house agreement to be complete. This house has a pier and direct access to the lake, plus the rods are pre-set and the bait is only worms. As a result, I can be from bed to fishing in 5 minutes flat.

These new conditions have led me to fish more than I ever have and I’ve been fishing alone a lot. It’s allowed my mind to really focus on the act of fishing. On day 1 I realised that I was very results-driven, addicted to the dopamine high of an easy catch. I also easily caught what is considered “a very large Gill”, indicating I probably won’t ever catch a Gill bigger than that. Essentially I thought I had completed Gill fishing.


I had a day off as I thought – “meh, it will be easy I’ll find something else to do” AKA – find a bigger source of dopamine. The conditions were also brutal outside (50mph winds and some crazy waves). Although I didn’t go out and fish in those conditions I genuinely longed too. Maybe I made the right choice to stay inside but never the less, that desire was there.


At the time I couldn’t understand the desire, why do I feel so pulled in and drawn towards Gill fishing? It’s become like a drug for me. I miss scheduled a call yesterday and in the spare 45-minute window, what did I do? I went fishing and had a great time.


This morning I woke up and looked at “perfect conditions” – flat, calm, sunny, easy right?

Wrong, this morning I got absolutely battered by the heat, the fish mugged me off and my old tactics were redundant. Very quickly I realised that this was what I had been craving.

The decision.

The decision that comes to us in life all of the time. It’s the moment where you have an easy out and your choice is whether or not you take it or you stay the cause.

This morning I could have said, “waters too clear, they’re not feeding, let’s go inside it’s too hot”. Or I could have gone inside, re-prepared (long sleeve top, a scarf for neck, factor 50+ nose and face block, more water), I would also have to be willing to readjust my strategy and brave the sweltering heat (I’m pale af for the record).


This morning I chose the hard option, that doesn’t always happen and I don’t always answer the call. But this morning I did, the result? I learned about my “enemy”, I realised they like to hunt in shoals and they take it in turns to feed, I could only see this because the water was clear, unlike previous days. I also learned that shade and keeping out of view is important to encourage feeding. Today I did not win the battle (only 4 small fish, sunburn), but I’m still in the war. I will come back better tomorrow…


…and this is where the money aspect comes in.


This “war-ready, self-mastery, monkish” mindset results in you having a transferable skill that applies to everything. I’ve been applying the same level of detail to my current business venture. Although I am in control of the business I really don’t try and control anything, that would be like trying to control the gill when fishing – Impossible. All I do is show up as the best version of me and give it my all. It may sound simple but its extremely difficult to do. Consistently doing simple things well is hard work. You have to face boredom, distractions, and all manner of things that are hard to deal with. But if you can, what awaits you is a place that money can’t buy.


You will make more money if you consistently show up, provide value and over-deliver. That’s a law of nature that will ring true forever. On top of that, you will start to live a life so fulfilling and exciting and magical that the money really will become secondary.


Maybe your “thing” to go deep into isn’t “online businesses” or “gill fishing” or “poker” or any of my things but finding your thing is so worth it! If you find your thing aka your cause, you bypass confidence, discipline, and money mindset issues. You transcend worry, doubt, and fear. you start cruising and enjoying the turbulence because you’ve truly fallen in love with the journey.

That’s what it is – the journey.

People talk about this, quotes are quoted about this and spread via tattoos and average Instagram posts but how many people truly live the journey?

I know I didn’t for years, I broke every action I made into the dollar amount it would “one day make me”. I stayed in bed until I was over tired and always found a reason to literally miss out on the journey of life. I did tasks but always allowed myself to be distracted by YouTube or Instagram or worrying about some irrelevant bullshit. That is no way to live in my opinion.

How to create the opposite in your life is easy – test them and go all the way.

A really great poem by Charles Burkowski states –

“If you’re going to try, go all the way, otherwise don’t even start”.

Living by that mantra for the last 4 years has changed my life. I hope it changes yours. I want you to know that its okay to try a podcast for 3 months with all your effort and then move on to something new. Just be really honest with yourself. No one else can tell you if you really did your best and you really know moving on is a good decision.


This is a balance thing. Sometimes moving on is a sign of resistance. Sometimes the turbulence will whisper in your ear – “stop, move on”. “find an easier option” “quit it’s okay”. You have to learn to silence these thoughts.

Here’s how I live in seasons of being all in”.

In 2017 I had a boxing match for charity. I had a set deadline for the “big fight” and everything else until then was just training. This taught me how to grow into my new “thing”. I didn’t expect to be anywhere near good at boxing until maybe week 6/8.

I knew I could control my fitness level. So I went all in and started training as much as possible. I was eating like the champ I wanted to be, even though to most people this was “just a little boxing match for charity”. But adopting this “all in on my thing” mindset changes you. It makes you act in spite of what average people say. 8 weeks of training later I was in the best shape of my life and although I probably wasn’t technically better than the guy I fought, I was in miles better condition and I outworked him to win on points.

At this point, I had to ask myself – “do I really want to do all that again and become a good boxer?”. My answer took 2 weeks to formularize and it became clear that I  didn’t want to deal with the post-training headaches and potential “knocked out to cabbage status”. So, I moved on and found a new thing.

This is what “going all in for a season ” looks like.

1) set the intention of what you want to try and for how long

2) go all in and focus everything you have on it for that time period

3) complete and review what went well and what not so much

4) review if this is something you want to continue mastering?

This way of living is what I believe to be “optimal”, it leads to a magical experience, sometimes your “fight night” is a product launch, sometimes it’s the last day of a meal plan experiment. You learn so much about yourself by just doing the thing along the way that you become sought after as an expert.

There really is nothing to lose other than your comfort!

I hope this post has inspired you to start going all in and really committing to you becoming a legend. If it does, please let me know in the comments as I genuinely love to hear about it and support you where I can!

to see my latest “thing” that I’m 100% into, check this out, as I go behind the scenes regularly of my current business…

Thanks for reading,

Joshua J


1 Comment

  1. […] be applied to the business world. I have been applying these lessons to my online revenue streams (read about here), and it’s been paying […]

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